Apple fans are just... crazy

So what's raging?

Behold - the iPhone 6 and iPhone 6 Plus

So I came across an article below:

Thunderous rain was not enough to put off fans eager to get their hands on the newly released iPhone 6 and iPhone 6 Plus smartphones as they camped overnight outside London's Covent Garden and Regent Street Apple stores.

In spite of the less than ideal weather, the queue of around 1,000 people outside the Covent Garden store was in high spirits this morning as they waited for the 8am opening time.

The first and second people at the head of the queue were friends Jameel Ahmed and Sam Sheikh.

^{Sam Sheikh (left) and friend Jameel Ahmed were the first and second people in the queue.}

"We're excited about the Plus' big screen," they said. "We're hoping to get the gold one, last time we missed it."

When asked what was so special about Apple, Mr Ahmed said: "It's the usability, there's no other phone or operating system like it."

The pair have been queuing since late last week, returning home to sleep.

The pair were led in by members of staff to whoops and cheers. The rest of the queue faces a patient wait of several hours within barriers policed by security.

Across the world, Australian teenager Jack had camped outside the Apple store overnight in his hometown of Perth to ensure a spot at the front of the queue. He then promptly dropped it during a TV interview.

^{The queues snaking across Covent Garden piazza}

^{Fans crane eagerly to watch customers ahead of them in the queue leave with their purchases}

Each device is available in 16GB, 64GB and 128GB configurations, with the iPhone 6 starting from £539, £619 for the 64 GB version and £699 for the 128GB model.

The iPhone 6 Plus will retail from £619 for 16GB, £699 for the 64GB model and £789 for the new 128GB model.

^{The queue to get into the Regent Street store}

Zoltan Wiettchen from Hungary was the first customer to leave the Regent Street Apple store with his new purchase, after camping outside the shop for 11 days.

^{Zoltan Wiettchen leaves with his new phone}

He purchased the iPhone 6 at 8.03am on behalf of mobile casino LeoVegas, which ran a competition for UK players who had used the site in the past week. Alex Bowman, 35, an antiques dealer who lives in Wimbledon, was randomly selected to be the lucky recipient of the phone.

There are reports from customers queuing outside the flagship Regent Street store that the 5.5-inch iPhone 6 Plus has completely sold out.

"I'm getting a very wonderful feeling of success and victory," said Mr Sheikh as he emerged with his new phones. "Last year I queued for almost seven nights and every morning the manager used to come and announce 'Sorry, we don't have any gold phones in stock' and I felt like a loser. But now I am feeling that on the first day I am one of the first people who is getting the gold in his hand, so I'm feeling very excited, very contended."

^{The pair jump for joy at being the first to purchase the new handsets}

Those towards the back of the queue faced the possibility of not being able to buy their desired model.
"We have been told if we're at the back of the queue, the chance of getting a 6 Plus are highly unlikely now," said Richard, a man queueing to buy a 6 Plus for himself and an iPhone 6 for his partner. "But, a lot of people haven't made their mind up yet, maybe they'll get up there and think 'That's too big,' stick to a standard one and we may be in luck."

^{Sam Sheikh and Jameel Ahmed leave with their purchases}

Huge crowds have also gathered outside Glasgow's Apple store in the wake of the referendum.

Analysts have called it Apple's biggest launch ever. Stores in Australia, the first to officially sell the new phones, had over 2,000 customers, some of whom had flown around the world to be there.

Stores in Japan witnessed the largest lines ever of over 1,300 customers, spanning the distance of two subway stations.

^{The iPhone 6 and iPhone 6 Plus}

Seriously, I can never understand what all the fuss is about. Maybe it's just me or I don't see the big deal about owning the latest mobile phones.

Personally, a phone is just a, well, phone.

Duh. *rolls eyes*